Damian Lillard is making headlines not only for his on-court performance but also for securing a lifetime endorsement deal with Adidas. The Milwaukee Bucks star, according to ESPN, signed a lifetime deal with the brand, placing him in an elite group of athletes that have lifetime shoe contracts.

The move comes after his previous contract had run its course last offseason, sealing his partnership with the brand he has represented since 2012.

Joining the Exclusive Lifetime Endorsement Club

Damian Lillard Agrees With Adidas' Lifetime Extension After NBA Cup Damian Lillard Agrees With Adidas' Lifetime Extension After NBA Cup
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In many ways, this monumental signing places Lillard in one of the most elite NBA institutions since Stephen Curry, LeBron James, and Kevin Durant inked similar lifetime shoe contracts. And Lillard can lay claim to having already served up highly popular sneakers: among his "Dame" collections through Adidas, TMZ Sports reports.

This new pact guarantees a steady stream of signature products for fans waiting in anticipation.

From Portland to Milwaukee: Lillard's Journey

Drafted sixth overall by the Portland Trail Blazers in 2012, Lillard spent 11 seasons with the team before being traded to the Milwaukee Bucks in 2023.

Known for his clutch performances and leadership, the Oakland native continues to shine with his new team. Most recently, Lillard scored 23 points in a victory over the Oklahoma City Thunder, helping the Bucks claim the NBA Cup in Las Vegas.

Damian Lillard had a stellar week: the Bucks won the NBA Cup, and he inked a lifetime Adidas deal. Though the team has kept its celebrations to a minimum following the win, Lillard probably will take a moment to bask in the glory of joining the exclusive "lifetime endorsement" club.

It's Dame Time

While the details of the Adidas deal are unknown, one thing is clear: fans won't be seeing Damian Lillard break out in anything other than Adidas sneakers anytime soon.

The partnership solidifies his legacy both on and off the court, ensuring that "Dame Time" will be synonymous with success for years to come.