USC Trojans guard Bronny James has emerged as one of the most anticipated freshmen college athletes this season, securing several NIL (Name, Image, Likeness) deals due to his popularity.
Standing 6 feet 4 inches, he is the eldest son of Los Angeles Lakers star and the NBA's all-time leading scorer, LeBron James, and his wife Savannah.
Let's take a look at Bronny James' NIL information.
Bronny James NIL Valuation
The 19-year-old USC guard has achieved the highest NIL valuation among all college athletes in the country, boasting a valuation of $5.9 million, as reported by the latest update by the college sports news outlet On3.
James beat out the second player on the list, Colorado Buffaloes quarterback Shedeur Sanders, who holds a valuation of $4 million. LSU Tigers gymnast Olivia Dunne has the third position on the NIL list, making her the highest-ranking female athlete with a valuation of $3.3 million.
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Bronny James NIL Brand Deals
PSD Underwear
James signed his first-ever NIL deal with the premium underwear brand PSD in February 2022 while still in high school with Sierra Canyon. PSD soon launched a signature underwear collection for the hooper.
Nike
In line with his father's legacy, James joined the ranks of five amateur basketball players who received endorsement deals from American sportswear giant Nike in October 2022.
The other four players who received endorsement deals from Nike included Iowa Hawkeyes star Caitlin Clark, former Stanford and current Atlanta Dream guard Haley Jones, Kentucky Wildcats guard DJ Wagner, and fellow USC Trojan player Juju Watkins, who plays for the women's team.
Beats By Dre
In October 2022, James inked an endorsement deal with audio equipment manufacturer Beats by Dre. He featured in a campaign alongside his father, LeBron James.
This collaboration marked James as the company's first high school athlete endorser, while his father had previously served as Beats' first brand ambassador when they launched in 2008.
Klutch Sports Group
James entered into an agreement with Klutch Sports Group to serve as his representation in December 2022.
The agency, known for its prominent sports clientele, also represents his father, his father's Lakers teammate Anthony Davis, and several other NBA stars.
Fast X
The former Sierra Canyon player appeared in a movie trailer for "Fast X" in April 2023.
This movie marks the tenth installment of the Fast and Furious franchise, and James shared the screen with the franchise star, Vin Diesel.
Bronny James return
Four months after suffering a scary cardiac arrest, James has been cleared by doctors to make a full return to basketball activities. He is set to undergo a final evaluation with USC staff this week.
The plan is for the famous college player to resume practicing next week, with the expectation of a "return to games soon after."
James experienced a cardiac arrest on July 24 during a USC practice, leading to a three-day hospitalization in Los Angeles. He underwent a procedure to address a congenital heart defect.
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