When it comes to the 'sports WAGs' news cycle, each new story seems to still follow the same old pattern.

First the athlete and his or her new beau is photographed or spotted in public, rumors spread through social media, until the din becomes so loud the couple themselves feel compelled to confirm or deny the reports.

Sorry Ladies, Gronk Is Off The Market

Such was the case with former Patriots cheerleader Camille Kostek. She's been linked to the team's star tight end, Rob Gronkowski, recently, and spoke with the Boston Globe about their relationship.

“Rob and I have been seeing each other,” she confirmed. However, she also added that they haven't been seeing each other perhaps as much as they'd like.

“We’re both super busy right now," Kostek explained. "Obviously he does a lot and I do a lot.”

Gronk's Girlfriend Representing Watch Company

Kostek's newfound fame has earned her an endorsement deal with Benrus Watches. She's going to be a model and brand ambassador for the company. She also told the Globe that, though she enjoyed her time cheering on the Patriots sidelines, that part of her career is over. She's hanging up the pom poms.

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A photo posted by c a m i l l e (@camillekos) on Nov 12, 2014 at 4:44am PST