Kevin Durant is one of the best basketball players in the world, and he also happens to be one of the most likeable players in the NBA. These facts were never more apparent than when Durant was accepting his MVP award after last season, and he delivered a touching speech that included the line "You're the real MVP," which was directed at his mother.

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Since then, because people with free time on their hands will always use it to turn any kind of quote into a meme, Durant's words have been used in countless internet jokes.

Here are a few of those memes:

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According to GQ, Durant hates that his heartfelt words became a joke. Here is an excerpt from a recent interview he did for the magazine:

He gets to his mom and can't even get the words out. A whole nation wide-eyed at the moment.

You went to sleep hungry. You sacrificed for us. You the real MVP....

You the real MVP. People repeating it in awe at work the next day. And then in a week, less than a week, people repeating it with heretic glee, joking about it even. It becomes a punch line, something guys on Reddit say to one another. A virtual high five over a comic Vine. You the real MVP, person who actually pays for Netflix.

"I was like, man, that was a real emotional moment for me, and you making a joke about it! Like: Damn. Y'all don't really believe in s**t. You don't have no morals or nothing. You don't care about nothing but just making fun."

How are you supposed to act in the world, when people feel entitled even to a moment like that?

"I was serious as hell saying that, you know what I'm saying?"

Durant has probably gotten over everything by now, but he may choose his words more carefully the next time he wins an award.