Well, Beyoncé fans, get ready for a special Christmas treat because, according to the NFL, her performance at halftime between the Houston Texans and the Baltimore Ravens on December 25 will run well over 12-15 minutes—the standard halftime length.
That is, about 20 minutes to give Queen Bey ample opportunity to give a show she will never forget.
Beyoncé Brings Holiday Magic to the NFL
TMZ Sports learns that the extended halftime is a great nod to Beyoncé's star power. Even though it is not nearly the length of the Super Bowl, which can reach as long as 25 minutes, 20 minutes is well enough for the "Texas Hold 'Em" singer to hook fans with her artistry.
It just so happens that the event marks Netflix's first-ever streamed NFL game. To generate buzz, the streaming service recently hyped Beyoncé's performance with a promo video featuring her in an extravagant ensemble playfully "lighting" a cactus Christmas tree with a finger gun.
Netflix's Debut Will Be Historic
This Christmas Day game is historic, not only due to Beyoncé's appearance but also Netflix's venture into live sports streaming.
In a market where it is competing with stiff competition, the partnership with the NFL marks as leverage for the streaming giant. But Netflix has something to prove.
Last month, its live-streamed event for the fight between Jake Paul and Mike Tyson was plagued by wide-ranging buffering issues, making many viewers frustrated.
All eyes are on Netflix, hoping the technical hitches have been sorted. A flawless broadcast will set it up for further collaborations between Netflix and other major sports organizations in the future.
What Fans Can Expect from Beyoncé's Halftime Show
Beyoncé's performances are always well-choreographed, visually stunning, and full of energy. Details about her Christmas Day set are not yet known, but fans can expect a mix of her greatest hits and holiday cheer. The Houston native's connection to her home state adds another level of significance to the event.
At five minutes short of the length of the Super Bowl, the extended halftime promises to be an event unlike any other game of the regular season.
Extended Halftime Shows Impact
The NFL recognizes that Beyoncé is a global attraction with the potential to draw in millions of additional viewers by extending halftime. Events like these bring together sports and entertainment, bringing more diverse audiences to watch the NFL games.
This strategy isn't new; the league has always featured A-listers to boost ratings. Here, Beyoncé is the most obvious choice and can do much to generate excitement. Viewership is a win-win for Netflix and the game, with respect to the live streaming experience.
This Christmas Day game is emerging as more than just a Texan clash against the Ravens; it's a cultural event. Beyoncé adds an exciting dimension to the lengthened halftime show, assuring that this holiday matchup won't be forgotten anytime soon.
Whether it's for football or performance, one is sure that Beyoncé is preparing to light up Christmas like no other.
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