Stars from different sports come together for Kim Kardashian to help launch the celebrity's first-ever men's clothing line.
NFL star Nick Bosa of the San Francisco 49ers, Brazil superstar Neymar, and NBA's Oklahoma City Thunder All-Star Shai Gilgeous-Alexander top-billed Kim's SKIMS clothing line launched over the weekend.
Introducing SKIMS Mens: the most comfortable underwear you’ll ever own.
— SKIMS (@skims) October 23, 2023
3 collections for your best performance sported by Shai Gilgeous-Alexander, Neymar Jr. and Nick Bosa.
SKIMS Mens launches Thursday, October 26 at 9AM PT / 12PM ET. pic.twitter.com/DqasqCLpwB
"The expansion into the menswear space is a major milestone for the brand, and a testament to SKIMS' commitment to providing solutions for everybody," Kardashian, founder and creative director, said in a statement.
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SKIMS, previously, only catered to women. Its models are Kim Cattrall, Cardi B, Brooke Shields, Tyra Banks, and Heidi Klum.
Kim believes the three athletes' signing is a step in the right direction for her brand. "To have an icon like Neymar Jr be the face of our launch campaign, along with NBA All-Star, Shai Gilgeous-Alexander, and NFL's top Defensive Player Nick Bosa, I think speaks volumes to the way SKIMS has evolved into becoming a brand that can provide comfort for all audiences, not just for women," she said.
Internet reacts to photos of SKIMS' male endorsers
X users were quick to react to the photos of Bosa, SGA, and Neymar, who featured the different clothes of SKIMS, ranging from tank tops and underwear.
she was going to them soccer games with an agenda, i gotta respect this! https://t.co/GCGenOmH9Z
— suge (@__astrothunder) October 23, 2023
Tommy John’s and Nike been faithful to me. I think I may dabble to make sure I’m good where I’m at lol https://t.co/NnxvCe0d25
— .🦥 (@crispywedges) October 23, 2023
I do not know who nick bosa is but suddenly I am a fan https://t.co/o8o3QiJAbs
— ꓘ (@sagitarryhoe) October 24, 2023
this made me feel things i didn’t know i could feel https://t.co/AjmgjgRllI
— Mawiii 🕷️ (@Mawiiixx) October 23, 2023
Yeah man this is his MVP season https://t.co/Y9ZXk7fvHI
— 🇩🇯 (@BL4KEGRIFFIN) October 23, 2023
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