Freshman USC Trojans guard Bronny James holds the top position in the list of the highest NIL (Name, Image, Likeness) valuation for college athletes.
The 19-year-old valuation is reportedly at $5.9 million, according to the latest update from college sports news outlet On3.
The eldest son of Los Angeles Lakers star LeBron James has endorsement deals with renowned companies such as Nike, Beats by Dre, and PSD Underwear.
Next on the NIL list is Colorado Buffaloes quarterback Shedeur Sanders, whose valuation stands at $4.8 million. The 21-year-old is also the son of a renowned name, Deion Sanders, who coaches the Buffaloes.
Rounding up the top five are LSU gymnast Olivia Dunne at $3.2 million, Texas Longhorns quarterback Arch Manning at $2.8 million, and USC Trojans quarterback Caleb Williams at $2.7 million.
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Bronny James earns more than NBA legend this season
One fan pointed out that the incoming USC Trojans star is making more money than Los Angeles Clippers guard Russell Westbrook this season.
Bronny getting paid more than Russ๐ญ https://t.co/0ngrrcJ6Ab
— ยฒยณ๐ป๐๐ฑ๐๐๐๐๐๐๐๐๐๐โ๏ธ๐๐ (@BronGotGame) October 19, 2023
The 2017 NBA Most Valuable Player re-signed with the Clippers on a two-year contract worth $7.8 million, which roughly translates to $3.9 million annually.
The 34-year-old maintained an average of 15.8 points, shooting at 48.9 percent, alongside 7.6 assists and 4.9 rebounds, all within 30.2 minutes per game in 21 games with the Clippers last year.
Despite his measly salary this year, Westbrook has earned $338,836,512 in NBA checks over the course of his career so far.
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