New York Knicks big man Julius Randle revealed why he departed from the shoe giant Nike, opting instead to sport a less conventional shoe brand for the upcoming 2023-24 NBA season.
During the team's media day, the 28-year-old was spotted rocking basketball shoes from Skechers, a brand mainly associated with lifestyle and running shoes.
Julius Randle in the new Skechers basketball sneaker. Unexpected development. pic.twitter.com/qXB2DQcqMa
— SLAM Kicks (@SLAMKicks) October 5, 2023
Speaking about the move, the two-time NBA All-Star explained the reason behind the shift, calling it bigger than basketball.
"The opportunity to not only kinda trail-blaze a new shoe that's coming into the basketball game but opportunity to build with Skechers, do things outside the box that I might not get a chance to do at Nike or a Jordan," the 2021 NBA Most Improved Player stated.
The former Kentucky player recognized the significant potential of Skechers, acknowledging their position as the fourth-largest shoe brand globally.
He noted their established market presence in the lifestyle category and their current efforts to expand into a different consumer base, such as sports.
Read more: NBA Insider Reveals League's Future Expansion Timeline And Cities That Could Be Given Teams
Other Skechers athletes
In the NBA, apart from Randle, Los Angeles Clippers forward Terrence Mann is also among the company's endorsers.
The 26-year-old was seen wearing Skechers shoes during practices and media day.
On the other hand, Bayern Munich striker Harry Kane also inked a boot deal with the brand, which is reported to be a lifetime agreement.
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