Los Angeles Lakers superstar LeBron James showed a preview of his upcoming 21st signature shoe from Nike, the Nike LeBron 21.
LeBron James unveils the upcoming Nike LeBron 21 👀👀 pic.twitter.com/DM54JoHtns
— Nick DePaula (@NickDePaula) July 28, 2023
The pair James showed off features an all-beige colorway on a mid-top design, with two Nike swoosh logos on the side.
The first colorways of the Nike LeBron 21 would likely be released during the fall or holiday season, which is the usual release time of his previous signature sneakers.
The four-time champion wore the shoes during a workout with his 16-year-old son Bryce, who wore the Nike GT Cut 2 shoes.
Both notably donned USC Trojans gear, most likely in support of their family member Bronny who suffered a sudden cardiac arrest last Monday during team practice.
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LeBron James reaches 20 years with Nike
More than 20 years ago, the Beaverton-based company signed James to a seven-year deal worth $90 million.
It is still officially the largest sneaker deal ever for a rookie, and Nike handed it to the then-high school phenom in May 2003, when James had yet to step on an NBA court or even get drafted in the league.
Nike's bet paid off, and they locked in the four-time MVP to a lifetime deal in 2015 worth more than $1 billion.
In 2022, Nike opened the LeBron James Innovation Center in their Oregon headquarters, an 84,000 square feet research laboratory with a full-size basketball court, turf pitch, 200-meter track, and a 500-feet incline training ramp.
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