It has been years since the pink color is a fixture among car enthusiasts. Companies like Mitsubishi and GMC have altogether ditched dyeing their automobiles with this type of shade. However, the light hue is making a comeback as of late.

The 2017 Volkswagen #PinkBeetle is on track to give the lady color another exposure. Although some beetle owners across the globe have designed their units with the tone, this is the first time that the German automaker is actually bringing out an official edition of the car.

The plan to manufacture pink Bug vehicles has stemmed back in 2014 during a dealer assembly in Mexico. According to former Beetle product planner and current brand marketing senior specialist Kerry Dickson, a lot of ladies have approached dealerships about pink-colored automobiles. Taking cue from this demand, Volkswagen (VW) starts drawing up an outline which was included during the 2015 New York Auto Show.

Although the pink edition of the Bug has received a positive reception, choosing what kind of pink shade is the challenging part. For instance, the light Hello Kitty color is popular in China. The Americans want brighter and more prominent tone.

In the end, the 2017 Volkswagen #PinkBeetle gets painted with the Fresh Fuchsia Metallic hue. What makes the pick a noteworthy selection is the fact that the color changes when subjected to certain backgrounds. The metallic shade leans on the kind of lighting available. For example, the raspberry color turns pink under direct sunlight.

Because of its flashy exterior outlook, VW has decided to tone down the cabin setting of the Pink Bug. The European plaid seats are then installed. Dark pink lines have become the prominent detail on the cloth fabrics.

It is likely that the 2017 Volkswagen #PinkBeetle will unravel a coupe and a convertible edition. The car will be equipped with a 1.8-liter turbo-charged inline-four engine which is actually a standard Bug machine. Its 6-speed automatic transmission variant is able to unload 170hp with 184 pound-feet of torque.

The Pink Beetle is the first automobile to use a hash tag as part of its official name. It is able to accelerate to 60mh within 7.3 seconds. Such performance tops the jumpstart depictions of the 2016 Mazda 3, the 2016 Chevrolet Cruze and the 2016 Toyota Corolla.

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