Despite criticisms on social media over the Monster Energy NASCAR models, vice president of sports marketing Mitch Covington believes that their models are "conservatively dressed" and that they have no plans to change their outfits. The criticism sparked after the race at Daytona last Sunday.
Monster Energy, being second to Red Bull for the most selling energy drink in the United States alone, is a $3 billion worth of brand familiar to many. So the people can't help but to take notice of its models' outfits. Some believe that the clothes are too sexy and daring for the event. However, the company management thinks otherwise.
People have been complaining about the outfits because it was deemed "inappropriate" for the event. Some tweets would say that they prefer "Miss Sprint Cup" over the sexy models of Monster Energy. On another tweet, it was quoted that "NASCAR IS A FAMILY SHOW!!!" with the belief that the event can be openly watched by minors as well, USA Today reported.
But Mitch Covington told ESPN that their outfits are the usual ones they use for events like NASCAR. They have been doing it for quite some time even for other sponsorships they do on site. They do not plan to change the outfit despite the social media bashes they received thus far. Monster will be paying NASCAR $20 million a year for the title sponsorship starting this year.
Covington said, "When we first started in NASCAR with Robby Gordon in 2009, our models today were conservatively dressed compared to what they had back then." He defends that from old races, women have been wearing bathing suits which are more revealing than what they have made their models wear today. The company have about 100 women in contract to represent the brand at any given time. Monster Energy models replaced Sprint models in Victory Lane, which wore firesuits back then.
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