AirPods were released out by Apple Inc. last month on December 13, 2016. Apple made AirPods are basically Bluetooth earbuds which do not have any kind of wires to connect it to the phone.

Just before few days apple released three commercials to promote these airpods. The first commercial features the dancing talent of Lil Buck, musical accompaniment by Marian hills down as reported in forbes. With this kind of advertisement, Apple is trying to show the amazing features of wireless airpods and how cool they look when used.

Below the advertisements it is written 'buy these' but the real intention behind it is not just to sell the airpods or educate people about the product although it does help in one way or the other. Doing this also helps to market Apple iPhone 7 which is out there. By these ads, they want to put their AirPods in the market.

Looking at the features of this AirPods one of the amazing feature it provides is that when you remove an AirPod from any ear the playback of the music is paused. Another feature is that by double tapping the airpods it automatically connects you with Siri. And also if you think these airpods are only for iOS users then that is not true. Even an android user can use them. You just need to connect them with your phone via Bluetooth.

Apart from being technically one of the best innovations ever and advantages like battery readouts on the paired device, the code inside the W1 chip but these AirPods are facing criticism too for being overpriced and also falling out from the ear.

Bragi which is a German wireless audio gear company is also in the competition now for wireless earbuds. They are of $149 and a very simple version including fitness tracking capabilities and onboard storage which plays music without connecting it to the phone as reported in thenextweb.

This competition is the reason behind such advertisements too which brings consumers who are ready to pay $159 plus the additional taxes. It is interesting to see how much these innovative advertisements help their product.