Well, at least they got the hell part right when they named the upcoming WWE Network special and pay-per-view Hell in a Cell.

The WWE hasn't announced every match yet, but it seems to be almost guaranteed that Seth Rollins will defend his WWE World Heavyweight Championship against the demonic Kane at the event on Oct. 25 live from the Staples Center in Los Angeles. If that booking direction holds true, it's an utter disaster.

4 Possible Outcomes To Brock Lesnar vs. Undertaker At Hell In A Cell

Kane attacked Rollins after his title defense against Sting and now that he's doubling between his Corporate and Demon Kane monikers, it appears the next month will be filled with a split personality storyline. Oh joy. After Kane dragged "The Architect" beneath the ring on RAW, it appears this feud is heading for a title match next month and there's nothing we can do to stop it.

Here are three reasons why Kane vs. Rollins is "Worst for Business."

7 Projected Matches For WWE Hell In A Cell

1) Kane's Ancient (In Wrestling Terms)

We're not here to support ageism, but in the landscape of the WWE just like professional sports, Kane's time has come and gone. Consider this, the "Big Red Machine" made his WWE debut in 1997! Glen Jacobs, who portrays Kane, has been in the WWE since 1995 (Isaac Yankem, D.D.S. anyone?), meaning people who were born at the time he first appeared in the WWE are almost able to legally drink at this point.

Rollins, 29, is in the prime of his career and just got through wrestling a 56-year-old Sting, the WWE can find better ways to build him up as champion. Rollins, much like Daniel Bryan before him and Chris Benoit before that, has been saddled into a feud with Kane throughout his run as WWE World Heavyweight Champion, and it's done nothing positive for him.

2) Anyone Else, Please Just Anyone Else

We don't know if you noticed this, but the WWE roster is chocked full of talent, especially if you count NXT as part of the brand. There are so many options for Rollins to feud with, but yet the WWE sticks him with Kane heading into Hell in a Cell, or at least it seems that's where things are likely headed.

"The Architect" could put on clinics with guys like Dolph Ziggler, Roman Reigns, Dean Ambrose and if you don't mind heel-on-heel violence, Kevin Owens, Kofi Kingston and even Bray Wyatt. Instead, the WWE feels content to once again sick Kane, who by the way, has to be up there for the world record of face/heel turns by now (along with Big Show), on their top champion.

3) BOOOOOOOORING

There is just no heat to this feud between Rollins and Kane, despite the latter Superstar supposedly bringing "hellfire and brimstone" along with him. People just don't care to see Kane, who again has been around forever, take on the former Shield member when there are just so many other great options and storylines the WWE can choose from.

If Vince McMahon and his creative team book this, then you know they're just banking on Brock Lesnar vs. Undertaker inside Hell in a Cell and phoning in the WWE World Heavyweight Championship. What's the problem there? Well for starters, it's their main prize, it should be treated better than anything, especially a third bout between two other older wrestlers. If the WWE doesn't care enough to book its WWE World Heavyweight Championship intelligently, why should its audience even bother to care?

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