Dwight Howard's chicken-finger worries are over if he signs with the Dallas Mavericks.
On Monday, the Los Angeles Lakers center officially becomes a free agent, and a Dallas-Fort Worth-area restaurant is helping the Dallas Mavericks court Howard using a traditional recruiting tactic:
Through his stomach.
The area's Raising Cane's franchise will kick off a campaign Monday promising free chicken fingers for life if Howard joins the Mavericks for the 2013-14 season.
Raising Cane's marketing manager Adam Reed told the Dallas Morning News that if Howard signs with the Mavericks, "he will be welcome to come by any of our (20) local restaurants to enjoy seriously delicious chicken fingers at any time, on us, for the rest of his life."
According to the report, the restaurant is leasing six electronic billboards to help make its public plea to Howard.
Last week, the hometown Lakers posted seven billboards in the Los Angeles area with a plea for Howard to "STAY" in capital letters.
According to a press release scheduled to be released Monday that the newspaper obtained, "Raising Cane's has also created a special hashtag, #CANES4DWIGHT, that fans can use on Twitter to help recruit Howard to the Mavs. One lucky fan who participates in the campaign will even win Free Cane's for a Year, as well as four tickets to the 2013 home opener. Fans will be entered into the contest each time they use the customized hashtag and the winner will be announced shortly after Howard announces his decision.
" 'These next few days, Dwight Howard will be making arguably the most important career decision of his life,' said Adam Reed, Marketing Manager at Raising Cane's. 'We have a lot of passionate fans among our Crewmembers in our DFW restaurants, so we thought we'd make Dwight an offer he couldn't refuse to up the ante for a Dallas-bound decision. We are also calling on every Dallas fan to join us in making the case online, in order to bring the big man to Big D.' "
The Dallas Morning News also calculated the price of the publicity stunt that would fall on Raising Cane should the Howard signing come to fruition.
If Howard, who is 27, lived to be 76, which is the average of an American male, he'd have free food for 49 years.
If he ate one 25-piece Tailgate box (a value of $29.75 including tax) per day, which the newspaper figured would be what the 6-foot-11, 265-pound Howard could consume in one meal, the bill would come to $530,621.
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