The WWE has reportedly been protecting John Cena and Randy Orton's upcoming match at Hell in a Cell from being known as the "losers match" since Cena lost to Dean Ambrose on Monday Night RAW in the match to determine who would face Seth Rollins on Oct. 26.
The WWE is building the Cena vs. Orton and Ambrose vs. Rollins cell matches as a double main event, but they have been especially careful during the build to Cena vs. Orton.
Wrestlingheadlines.com reports that WWE has been very careful to not promote Cena vs. Orton as a losers match and that the announcers on RAW were told not to mention that the loser of the Contract on a Pole Match between Cena and Ambrose on RAW would face Orton.
Orton also promoted his match as the main event and the WWE could very well put Cena vs. Orton on last at the show while it is also possible that Ambrose vs. Rollins closes it out. Both matches are expected to be promoted equally.
According to the report, this is the ninth time that Cena and Orton will meet on WWE pay-per-view and in the prior eight matchups, Cena and Orton have each notched three conventional wins while each has also picked up a disqualification victory. Orton defeated Cena inside Hell in a Cell in 2009.
There have only been three other matches announced for the show, including Rusev vs. Big Show, Sheamus vs. The Miz for the United States Championship and Nikki Bella vs. Brie Bella with the stipulation of the loser being the other's assistant for 30 days.
The only other rumored matches include an Intercontinental Championship bout between Dolph Ziggler and Cesaro, a Women's Championship match between Paige and AJ Lee and a Tag Team Championship contest pitting Goldust and Stardust against The Usos.
Hell in a Cell emanates live from the American Airlines Center in Dallas on Oct. 26.
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