Scottie Pippen, the legendary Chicago Bulls icon, is now stepping into the world of apparel as the founder of a new clothing brand.
The six-time NBA champion will be seen partnering with his daughter, Sophia, to introduce "Unguarded," a men's clothing line intended to provide a modern twist on classic styles.
The Concept Behind 'Unguarded'
(Photo : Pascal Le Segretain/Getty Images)
The new brand Pippen has designed will have timeless silhouettes combined with a modern edge. TMZ learns that the focus of the line will be high-end garments offering sophisticated yet relatable aesthetics for men.
What's more, he won't be launching this alone as this daughter will be helping in conceptualizing the ideas to make its debut more special for the customers.
Streetwear Designer Cassius Smith on Board
Streetwear designer extraordinaire Cassius Smith is one of the key people who shaped the brand's vision and realized it. Given his history in streetwear, Smith will be able to catapult "Unguarded" into a leading edge in the saturated market.
Summer 2025 is said to see the line's entry when it will surely capture the attention of fashion-conscious shoppers through its collection.
"With Unguarded," Pippen said, "we've been able to elevate the basics and escape the typical streetwear stereotypes. It's completely unexpected how incredible this line is."
Pippen's Family Has Shared Passion For Fashion
Sophia, Pippen's daughter, has already taken part in the campaign, modeling several pieces from the upcoming collection. Her involvement in the business is valuable since it highlights the family's shared passion for fashion, giving us a glimpse of what's to come.
Excited for the Future of Fashion
The development of "Unguarded" started roughly 11 months ago, and according to the team, there is no better feeling than what they've experienced so far.
Pippen admitted that he was always enthusiastic about the brand's future, commenting on how fast an idea could turn into reality.
As summer 2025 fast approaches, basketball fans should look forward to seeing how this legend focuses on a different world for basketball: fashion.
In "Unguarded," Scottie Pippen is not just shooting hoops - he's shooting for success in the apparel industry.
In other news, Pippen said that he was proud of his son's achievements lately. From having a two-way contract, the Memphis Grizzlies upgraded the deal for Scottie Pippen Jr. this offseason.
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