The NBA, in collaboration with its official uniform provider, Nike, has officially launched the 2023-24 City Edition Uniforms on Thursday, November 2. All 30 teams in selected games will showcase the new jerseys throughout the season.
Since taking over as the league's official uniform provider in the 2017-18 season, Nike has been releasing different designs for the City Edition jerseys for all teams annually, each intended to symbolize the unique stories, history, and heritage of each franchise.
Despite the excitement of anticipating a fresh uniform design annually, not everyone is on board with this concept.
Washington Wizards forward Kyle Kuzma, for instance, has expressed his reservations about it, stating that the annual release of new jerseys by Nike each year diminishes the nostalgia and brand identity associated with them.
The initial glimpses of the 2023-24 NBA Nike City Edition Uniforms via leaks have also faced criticism for their perceived lack of creativity and unremarkable designs.
With that being said, here are the five worst Nike NBA City Edition Uniforms for the 2023-24 NBA season.
5. Miami Heat
The 2023 NBA Finals runner-up are known for their blue-collar culture with an emphasis on work ethic, dubbed "Heat Culture."
They stamped the phrase on their City Edition Jerseys for this year using the most generic font available on a blank jersey, which isn't exactly the most innovative design in the world.
4. Los Angeles Lakers
The biggest brand in basketball has one of the most disappointing City Edition jerseys, mainly because of the awkward placement of the letters and the relatively boring design.
The traditional Lakers colors are generally appealing, but the front design is slightly distracting, specifically the placement of the letter "N" in "Angeles" at the peak of the suggested triangle design.
3. Denver Nuggets
The defending NBA champions have "5280" as the main wordmark for their City Edition jerseys, which is the altitude of Denver, also known as the Mile High City.
The concept lacks a certain appeal, and they could have blended elements from their recent championship run for a more compelling aesthetic.
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2. Chicago Bulls
The Bulls have a generic City Edition jersey design that could be mistaken for off-brand apparel from a local department store.
The team stated that the design is a nod to their old Chicago Stadium, known for its steep design. The execution could have been improved to align with this concept, as the current design does not resonate with the intended idea.
1. Atlanta Hawks
The Hawks have the worst City Edition jerseys for the 2023-24 NBA season, especially with the immensely boring design of a lowercase "atl" stamped on the jersey.
The design looks like it was generated in five minutes using basic graphics design software by a beginner.
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