Burnley may not be as big as Barcelona, Manchester United, Bayern Munich, or Real Madrid, but they sure are the internet's favorite club now following their introduction of Nathan Redmond as their newest season signing.
It is not because Redmond is at the level of Lionel Messi or Cristiano Ronaldo but because of how the English club used pop culture to introduce the former Besiktas winger.
Burnley used the viral video clip from the American comedy show Brooklyn Nine-Nine where Redmond became the fifth suspect. It was the video of suspects who were made to sing along to the Backstreet Boys' "I Want It That Way."
The video transitioned into the 29-year-old English player's original clip, saying: "Has signed for Burnley. Up the Clarets."
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American football legend JJ Watt, a professed Burnley fan who eventually became a Clarets investor, was among the first to react to the club's newest video.
Burnley's other fun introduction of players
Last week, Burnley endeared itself to internet users and movie fans after introducing their new goalkeeper using a "Back to the Future" clip.
They also used the power of nostalgia by presenting Zeki Amdouni as the club's new striker.
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