Concussions remain at the forefront of the discussion in the National Football League. The same can now be said for Rugby Union football.
Headway director of communications Luke Griggs spoke to IBTimes UK, addressing the archaic approach the sport has towards an increasingly sensitive issue.
"We have still got this attitude in sport in general," Griggs said. "it's a competitive environment. No one wants to come off on the biggest stage. There is this concept that you're a hero if you continue to play on and battle on through injury no matter what."
"If you have bruising to the brain, you can't actually see that is serious and dangerous," he added. "We have to get rid of this archaic attitude that you're a hero to play on with a concussion. A head injury can be fatal. At an elite level, that is something that needs to be addressed."
"You've got millions of people at home watching the incident, and it can't be right that the medics do not have the same information. That needs to be addressed urgently."
That "incident" came at the 2015 Six Nations championship.
Following a 21-16 defeat to England, Wales admitted to not properly treating a George North head injury with proper protocol. The 22-year-old suffered two head injuries in Cardiff on Friday. The second, following a clash of heads with teammate Richard Hibbard, knocked the winger unconscious.
World Rugby cleared Wales of any wrongdoing. Tteam doctor Prav Mathema claimed to have no access to video replays, therefore unable to seeing the full extent of the injury.
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