The UFC/Reebok partnership has already found its first two sponsors.
Ronda Rousey Celebrates Her Reebok Partnership with Swizz Beatz
Earlier this month the apparel company and the mixed martial arts organization announced that they had agreed to terms that would make Reebok the exclusive clothing sponsor of all UFC fighters, beginning in July 2015.
On Tuesday Reebok announced that they had already inked superstar fighters Ronda Rousey and Jon "Bones" Jones to endorsement deals.
"Not only are Ronda and Jon admired by millions of UFC fans, but they also are among the fittest, most disciplined athletes in the world, and an inspiration to the millions of people around the globe who train like fighters," said Reebok president Matt O'Toole, via Fox Sports. "We're looking forward to working with each of them and tapping into their insight and expertise to create world-class training products and fight gear."
Get Ready for a Ronda Rousey Memoir in 2015
Rousey herself expressed nothing but enthusiasm for the new deal.
"From the very beginning, it was clear to me that Reebok is passionately invested in our sport and its athletes," Rousey said, per MMA Fighting. "The team is committed to helping push our sport forward and I am proud to be part of it. Reebok understands what tough fitness means for women and what women need for their fitness lifestyle. Together we're going to inspire even more people to train like fighters."
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