Aside from playing in Super Bowls, Peyton Manning continues to be money on and off the field.
The NFL Most Valuable Player with the Denver Broncos, Manning also was pretty valuable to another franchise in 2013.
According to bizjournals.com, Manning's affiliation with Papa John's International Inc., has been a boon for the pizza chain.
Papa John's had a nine percent increase in same-store sales in North America during the fourth quarter of 2013, while competitor Pizza Hut witnessed a four percent decrease during the same period.
Papa John's founder and CEO John Schnatter talked about how valuable Manning's name has been to the franchise. Manning, who has been a spokesman for Papa John's since 2011, also is a franchisee with 25 restaurants in the Denver market, according to bizjournals.com.
"Peyton has been a big part of our success," Schnatter said during a conference call earlier this week to talk about the pizza chain's earnings. "We are very keen on the association and the success we're having with Peyton.
"When we got involved first with Peyton Manning, the market capital of Papa John's was $900 million. Today it's over $2.2 billion, and I got to tell you, any company or organization that has an opportunity to get involved with Peyton Manning and/or the Manning family should jump all over it."
Schnatter made mention of a recent Street & Smith Business Journal survey indicating that 62 percent of the respondents of the survey say Manning as the face of the NFL.
"We are confident that our NFL sponsorship and our partnership with Peyton Manning ... will continue to pay dividends for the brand for years to come. I'm proud of our team, I'm proud of our momentum, and I think we had a great quarter and a great year," Schnatter said.
As did Manning, who set NFL records with 5,477 passing yards and 55 passing touchdowns last season.
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