Super Bowl LIX isn't just about football—it's also the biggest advertising event of the year. With over 120 million viewers tuning in, brands are going all out, spending up to $8 million for a 30-second spot.
From nostalgic reunions to bizarre celebrity cameos, here are the top 5 best Super Bowl 2025 commercials stealing the show.
Dunkin' Reunites Ben & Casey Affleck in a Hilarious Coffee Moment
Boston's favorite brothers, Ben and Casey Affleck, lead Dunkin's Super Bowl commercial, but the real show-stealer is "Succession" star Jeremy Strong, who goes full method acting by immersing himself in a human-sized coffee cup. The unexpected twist makes this ad an instant classic.
Read more: Super Bowl 2025: Some Fans Boycott Sunday's Game as NFL Replaces 'End Racism' With 'Choose Love'
Squarespace Brings Barry Keoghan Back to His Roots
Website builder Squarespace has a history of cinematic ads, and this year's installment stars Irish actor Barry Keoghan. The ad takes viewers to his homeland, showcasing his signature charm. Accompanying the ad is a hilarious short film, "Barry and Mosley," co-starring Don Mosley, making it a must-watch.
Hellmann's Revives a Classic with Meg Ryan & Billy Crystal
Hellmann's delivers a heavy dose of nostalgia by bringing back Meg Ryan and Billy Crystal to recreate the legendary "When Harry Met Sally" deli scene. The twist? Sydney Sweeney joins the duo, adding a fresh (and younger) perspective to the classic moment.
Uber Eats Loads Up on Celebrities, Led by Matthew McConaughey
Uber Eats pulls off one of the most star-studded commercials of the night, featuring Matthew McConaughey, Kevin Bacon, Greta Gerwig, Charli XCX, Sean Evans, and even Martha Stewart. As if that wasn't enough, they threw in a bonus side ad with Javier Bardem—because why not?
Mountain Dew's 'Kiss from a Lime' Takes Center Stage
Mountain Dew's ad features none other than Seal—yes, the Grammy-winning singer—as a literal seal belting out a remix of "Kiss from a Rose," cleverly titled "Kiss from a Lime." The absurdity and humor make it one of the most talked-about commercials of the night.
Super Bowl Ads Continue to Set the Bar High
With more than 50 brands vying for attention, this year's Super Bowl commercials are proving once again why they're just as much a part of the event as the game itself.
The ads are here to remind you that humans need to feel different emotions. You can be nostalgic or humorous about the things you miss back in time. There's also nothing wrong if your gut feeling tells you to be outright absurd in case the reality is tiring you down.
The Philadelphia Eagles have won this year's Super Bowl 40-22, and you can read about the record-breaking bet for Super Bowl LIX.
© Copyright 2025 Sports World News, All rights reserved. Do not reproduce without permission.
