The Denver Nuggets will enter the 2023-24 NBA season with a new sponsor on their jerseys.
The reigning NBA champions announced they had inked a deal with cash-back rewards provider Ibotta, a Denver-based company.
We gotta @Ibotta patch!
— Denver Nuggets (@nuggets) October 24, 2023
Introducing the new patch partner of your NBA Champs 🤝 pic.twitter.com/aFcQ9XlhVq
As part of the deal, the company's logo will prominently appear on all versions of the Nuggets' game and practice jerseys for the next three seasons.
The partnership will extend beyond jersey branding, encompassing in-arena signage, social media assets, and a series of marketing and community endeavors in collaboration with the Nuggets, per the team's official statement.
"Ibotta has long been a champion for making every purchase rewarding, and that mission aligns perfectly with our values and giving back to the communities we serve," Senior Vice President of Partnership Marketing & Media Sales for Kroenke Sports & Entertainment Michael Ceilley said.
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Denver Nuggets' old jersey sponsor
Before their partnership with Ibotta, the Nuggets had Western Union, another Denver-based financial services company, as their jersey sponsor.
This collaboration began in the 2017-18 season when jersey sponsorships were first introduced and continued until the Nuggets' triumphant championship-winning campaign in 2022-23.
Western Union opted not to renew its partnership with the team this past offseason, and the Nuggets participated in the media day and the preseason with a blank space on the jersey sponsor area on their uniforms.
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