The Charlotte Hornets have announced a unique jersey patch sponsorship with Feastables, a chocolate brand owned by popular YouTuber and internet personality MrBeast, marking an innovative collaboration between an influencer and an NBA franchise.
Wow....@MrBeast's chocolate company Feastables has become the official jersey sponsor of the Charlotte Hornets.
— Joe Pompliano (@JoePompliano) October 2, 2023
This is the first jersey patch sponsorship between a creator-led brand and an NBA franchise.
Times are changing! pic.twitter.com/Jb6Qc9U0ku
The Feastables logo will be featured on the Hornets' uniforms, media backdrops for news conferences, various digital media, content creation, and marketing opportunities.
"We are excited to have this opportunity to introduce MrBeast's fans to the Hornets and the Feastables brand to NBA fans around the world through our jersey patch," Hornets Sports & Entertainment President & Vice Chairman Fred Whitfield said.
MrBeast - also known as Jimmy Donaldson, is the most-subscribed individual on YouTube with over 187 million subscribers and the fifth-most followed account on TikTok with 87 million, totaling 275 million followers on both platforms.
The 25-year-old is also the highest-paid YouTuber in 2023, with a net worth of $500 million, per Forbes.
MrBeast, originally from Greenville, North Carolina, has shared his passion for basketball and his excitement about his brand's sponsorship with his hometown team.
Feastables is the official sponsor of the @hornets :)
— MrBeast (@MrBeast) October 2, 2023
I love Basketball so it only makes sense for Feastables’s first sponsorship to be with my home team 🥰 pic.twitter.com/XgXy4rotqy
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MrBeast reveals more details on sponsorship
Aside from the Feastables logo appearing on Hornets jerseys and media backdrops, according to a statement, the YouTuber shared that the chocolate brand's logo will appear on the basketball court at the Spectrum Center.
"Can't wait to see what the logo will look like on the court," MrBeast posted on X, formerly Twitter.
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