Even with the WWE World Heavyweight Championship being vacant, the WWE is in desperate need of a spark.
The storylines are stagnant and even the tournament to crown a new title-holder for the company's richest prize is lacking pizzazz. Seth Rollins' injury should have opened the door for a very interesting angle by the WWE, but instead a seemingly predictable tournament littered with guys like Kalisto and Stardust has turned it into a mockery.
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Not to knock those talents too hard, but a tag team wrestler and a freak show as WWE Champions? It's inconceivable. What's apparent, however, is that the WWE is in desperate need of a bombshell.
That bombshell could come in the form of a John Cena heel turn.
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Throughout the years, the WWE has resisted the urge to turn its franchise player into a bad guy. There is good reasoning behind it, as Cena's one of the top merchandise draws and does great work with Make-A-Wish. The wishes he grants are enough of a reason to keep him as a babyface as anything else, but the company should at least think about taking a drastic measure.
The RAW ratings are declining on a week-to-week basis. This past week's edition of the WWE's flagship show, which started the oh so exciting tournament, garnered 3.173 million viewers, according to Wrestlingheadlines.com. That is a new record low for a non-holiday edition of the program.
Change is needed in the company and a Cena heel turn once he returns from hiatus could not only give the WWE the jolt it needs, but it could even surpass Hulk Hogan's turn from 1996. "The Hulkster" joining the nWo was revolutionary and gave WCW the clear edge in the Monday Night Wars for years, so it could be hard to top, but over a decade later, the organization needs some kind of spark.
That could be ignited by doing what WCW did and turning a babyface journeyman and face of the franchise into a full-blown villain.
Hogan himself believes a Cena heel turn would change the game.
"I hate to keep saying it, 'never say never'," Hogan told RadioYorkshire, "but with Vince McMahon's machine and the WWE and the writers and John [Cena]'s talent, his talent alone, if he were to turn heel and [WWE] let him go, let John go and pull that edge out of John, ooh boy, he'd be a good heel."
With rumors of Cena taking on The Undertaker at WrestleMania 32 in April, it would be the perfect time for the "Cenation leader" to become a villain.
There haven't been many surprises and swerves like the Hogan heel turn in 1996. It's time for Cena to join "The Hulkster" in infamy.
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