Dynamo, a 30-year-old English magician whose real name is Stephen Frayne, has been all over the internet thanks to his ability to levitate. Dynamo has recently partnered with Pepsi, in a promotion that has been shocking the people of London this week.
Dynamo has been seen hovering alongside London's iconic double decker buses, freaking out nearby pedestrians. Londoners have been looking up at the buses to see Dynamo right on the side, apparently balancing himself with one hand on the top of the bus and taking photos and video with a cell phone in the other hand.
His involvement with Pepsi is related to the soda-maker's Pepsi Max for Life For Now campaign which is meant to "invite and inspire Pepsi fans to live each moment to the fullest through a breadth of global, pop-culture platforms."
Dynamo claims the idea was his own, saying, "It was one of those crazy things. I threw out the idea to Pepsi and they loved it and then a couple of days later we were doing it. The people on the ground were going crazy. And all the people on the bus as well. All I could see was a row of camera phones pointed me."
So how was Dynamo levitating? According to news.com.au, it has everything to do with his arm. Rather, the fake arm, that is actually a metal pole that merely resembles a human arm, attaching him to the bus. A close look at the video by some very keen observers turned up some evidence. For one, his fingers never move in the entire video, which is pretty strange.
Still, Dynamo's stunt has been popular enough to steal the Pepsi advertisement attention away from Beyonce, the superstar R&B diva who brought the house down at the Super Bowl in February.
Now that Dynamo's trick has been revealed, he will likely fall back behind Beyonce, but this has been real fun while it lasted.
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