Sometimes, sports personalities try to be a little too clever for their own good. Often, these moments happen when a particularly big story is breaking or when there is a specific team or player that everyone is debating. Impending free agency offers plenty such opportunites, and Jason Cole unfortunately fell into a classic trap.

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Cole is an NFL writer, and he used his forum on Twitter to make a joke about Darrelle Revis's free agency.

Of course, in this day and age, a trolling joke that falls flat gets eviscerated anyway, but when it comes from a reporter that is supposed to be breaking news? That is basically like throwing chum in the water to attract sharks and then jumping out of the boat.

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Twitter's response was immediate and forceful:

Yikes.