Donald Sterling is not going down quietly, which is not good news for Donald Sterling.

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USA TODAY Sports' For the Win reported Tuesday that UCLA is rejecting a $3 million gift the Los Angeles Clippers owner and his wife had donated through the Donald T. Sterling Charitable Foundation in the wake of Sterling's lifetime ban from the NBA for racial comments he made privately that were recorded and aired on TMZ.com and Deadspin.com.

Wait, it gets better ... or worse, depending on the point of view.

A full-page ad appeared in the Los Angeles Times on Sunday in which the UCLA Division of Nephrology thanked the Sterlings "for the largest gift ever given to basic kidney research at UCLA." The ad also said that a gold plaque honoring the Sterlings would be placed in the lobby of the department's building and that UCLA was naming a research lab after Donald Sterling.

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Except that UCLA released a statement saying that the school didn't take out the ad. Sterling did.

"UCLA has received numerous inquiries about an advertisement in Sunday's Los Angeles Times falsely suggesting that it was UCLA publicly thanking him for the gift. The ad was placed by Mr. Sterling, not the university," the school told the newspaper, according to For the Win.

UCLA spokeswoman Carol Stogsdill added that the naming of the research lab and plaque were not part of the donation agreement and UCLA never had planned on honoring Sterling.

For the Win reported that UCLA repaid the initial payment of $425,000 back to Sterling in a "Thanks, but no thanks" statement.

"Mr. Sterling's divisive and hurtful comments demonstrate that he does not share UCLA's core values as a public university that fosters diversity, inclusion and respect," the statement read. "For those reasons, UCLA has decided to return Mr. Sterling's initial payment of $425,000 and reject the remainder of a $3 million pledge he recently made to support basic kidney research by the UCLA Division of Nephrology."

Will Donald Sterling get the message from situations such as UCLA's and other advertisers refusing to do business with the Clippers and sell the team? Comment below or tell us @SportsWN.