We’re officially less than 100 days away from the most-watched event in the world of sports. The 2014 World Cup in Brazil was supposed to showcase the pageantry, grace and culture of the beautiful game and the host nation. Brazil, however, is having difficulties living up to it.
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According to Reuters (h/t to the Guardian) FIFA’s secretary general Jérôme Valcke remains concerned. “We are working in conditions where the cement is not even dry,” Valcke said. “We are almost at 100 days before the first game starts in a stadium in São Paulo which is still not ready and won't be ready until 15 May. And as you know another two stadiums [in Curitiba and Manaus] are quite late,” he added.
“It is just a challenge. We have to find the solutions.”
Brazil's Happy Prostitute Ads Create Stir
One of those solutions wasn’t printed on the front of a T-shirt by Adidas. A bikini-clad woman with open arms under the clever world-play “Looking to Score” wasn’t exactly the kind of message Brazilian tourism wanted to promote. As if the natives didn't face enough issues as they present a unified front in protest of the World Cup, now foreign stereotypes of Brazil’s sensuality must be combatted too?
President Dilma Rousseff took to Twitter to convey her displeasure (h/t to Reuters): “Brazil is happy to receive tourists for the World Cup, but it is also ready to combat sex tourism.”
That's all well and good, but make no mistake, sex will remain a theme for male tourists this summer.
A boost in revenue for legal prostitutes in Brazil is expected in 2014, so much so that the Minas Gerais State Association of Prostitutes in Belo Horizonte is offering free English classes. According to Kim Piston of the Huffington Post, the ability to communicate in an additional language is expected to alleviate the difficulties cultural barriers create.
“English will be very important to communicate with clients during the Cup,” association president Cida Vieira said. “They’ll have to learn how to work out financial deals and also use a specialized vocabulary with sensual words and fetishes.”
Brazil will have to learn how to adapt to the scrutiny it faces and put together its first World Cup since 1950, but will they be able to do it without a single hiccup? Tell us @SportsWN
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