Prices of Super Bowl ads have gone up in the past years, and for this year, they are expected to balloon even more with the game between the San Francisco 49ers and the Kansas City Chiefs, which is anticipated to be the most watched in recent history.
Powerhouse teams will be competing for the NFL title. The Kansas City Chiefs are a consistent blockbuster franchise, while the San Francisco 49ers are growing into American darlings.
Around 100 million pairs of eyes will be fixed on their screens for Super Bowl 58 and many brands rush to take advantage of this exposure that they are ready to pay up to seven digits for an advertisement spot.
According to news publication NPR, a Super Bowl ad costs at least $7 million. The ad will only run for 30 seconds. This does not include the payments given to actors, the logistics, and the production of the commercials.
Super Bowl ad prices may have increased in the past few years, but that is not an issue in giving people the best commercials.
Here are the five most iconic Super Bowl Ads since 2019
1. Bud Light's Game of Thrones-themed 2019 ad
The hit TV series Game of Thrones was in its last season, and Budweiser squeezed what was left of the show. One can even say that Bud Light's ad in 2019 had a better reception than the HBO show's eighth season.
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The ad, which ran for almost one minute and garnered 57k mentions on the first day of its airing, featured a group of men from the medieval Bud Knight kingdom trying to deliver corn syrup for brewing.
Taking advantage of pop culture was a blueprint for advertising then.
2. Amazon's 'Alexa Loses Her Voice' in 2021
Amazon brought out the stars in its 2021 Super Bowl Ad featuring its virtual assistant Alexa.
The ad revolved around Alexa being unavailable to talk and replaced by other voices (Anthony Hopkins, Gordon Ramsay, and Rebel Wilson) who do not know anything about servicing their owners.
It was filled with funny skits. A user seeks help in the kitchen only to be berated by Gordan Ramsay. Another asked for country music to play only to get Cardi B.
3. BMW's Zeus and Hera Retire in 2022
It better be iconic when you have Arnold Schwarzenegger and Salma Hayek as your stars.
BMW's 2022 Super Bowl did not disappoint for its ad on its electric cars. It featured Schwarzenegger and Hayek as Greek gods Zeus and Hera, respectively, who decided to retire in Palm Springs.
Arnold's Zeus is pestered for his lightning powers, but Hayek's Hera finds a solution to his overuse of electricity by getting him a BMW electric car.
4. Coinbase - QR Code in 2022
This is probably one of the smartest Super Bowl ads. No hugely popular celebrities. No special effects.
Cryptocurrency company Coinbase hit the audience with nostalgia as it utilized a popular 90s and early 2000s feature of DVD players.
The ad featured a bouncing QR code, which, when scanned by viewers, will lead them to the company's website, where they were offered a limited-time promo.
Millions of people saw the ad and used the QR code, and their website crashed.
The cryptocurrency was a hot trend in 2022, and Coinbase made a good decision to use Super Bowl.
5. Popcorners 'Breaking Good' in 2023
"Breaking Bad," one of the best American TV shows ever, hit its 10th anniversary last year, and Popcorners cooked something for their fans.
The brand got Walter White, Jesse Pinkman, and Tuco Salamanca together for a one-minute parody of the show.
Bryan Cranston and Aaron Paul wore their Breaking Bad costumes again and cooked popcorn like no other. They also presented it to Raymond Cruz's Tuco Salamanca, who instantly liked the chips.
Sprout Social said it was the second most Tweeted ad during the Super Bowl Sunday. It also generated the highest engagement of any advertisement of that year.
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