The Washington Redskins have made it clear that they have no intention of changing their mascot name despite the outcry from the Native American community to change the offensive name. The Native Americans looking to change the name finally have some ammunition to battle the moniker they have fought so hard to eliminate.
The Yocha Dehe Wintun Nation has put together a powerful ad that aired during the NBA Finals in Game 3.
The Redskins, on the other hand, have taken actions to defend themselves against legal action and are covering all their tracks. ESPN’s John Keim writes:
"According to Politico, in the disclosure announcing the hiring of McGuire Woods Consulting in late May, it stated their responsibilities will be "discussions of team origins, history and traditions, Washington Redskins Charitable Foundation and youth sports, activities of Original Americans' Foundation."
The Redskins used former political consultant Lanny Davis to combat some of the criticism last year. They've also tried to diffuse some of the controversy by starting a foundation designed to provide resources to tribes around the country.
The team continues to be aggressive in combating criticism. Team president and general manager Bruce Allen sent a letter to Senate Majority Leader Harry Reid (D-Nev.) last month, responding to a letter nearly 50 senators signed and sent to NFL commissioner Roger Goodell."
The controversy between the Redskins and the Native Americans is not expected to be over anytime soon as the organization has no plans to change mascot. The message is clear from the Native American point of view and as the message clearly states "Native Americans call themselves many things. The one thing they don't ... “ It ends on a shot of a gleaming Redskins helmet.
[ESPN]
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